Vérité Paris: Timeless Elegance, Sustainably Crafted

Design Process for Vérité Paris

1. Brand Concept & Research

Vérité Paris is a sustainable luxury clothing brand, blending sophistication with eco-consciousness. The goal was to create a visual identity that reflects elegance, minimalism, and environmental responsibility. The research phase involved analyzing high-end fashion brands and sustainable design trends to craft a unique yet timeless aesthetic.

2. Logo & Visual Identity

The logo design embodies minimalist luxury, using the refined Amandine Light and Ofelia Display Regular typefaces. These fonts convey elegance and modernity, ensuring readability and sophistication across different applications.

Color Palette:
Primary Colors:
#decfb6 (soft beige) – evokes warmth and natural luxury
#443627 (deep brown) – represents timeless sophistication
#8b795e (earthy taupe) – adds depth and neutrality
Accent Colors:
#6c7a51 (muted green) – emphasizes the brand’s sustainable essence
#bd7355 (rich terracotta) – adds warmth and contrast
#808080 (neutral gray) – maintains balance and versatility

The combination of neutral and earthy tones enhances the brand’s organic yet luxurious feel.

3. Brand Applications

The visual identity extends across multiple touchpoints to create a consistent and immersive brand experience:
Clothing Tags:
Minimalist design with a monochromatic logo and delicate typography
Sustainable materials (recycled paper or organic fabric)
A subtle accent colour used for stitching or branding elements
Paper Shopping Bags:
Elegant matte finish in deep brown (#443627) with a debossed logo
Handles made of eco-friendly fabric
Gold or taupe-foiled lettering for a touch of refinement
Website Design:
Clean, editorial-style layout
A muted green accent to highlight sustainability aspects
User-friendly navigation showcasing collections, brand values, and ethical practices
Promotional Billboard / Spectacular:
A striking calm colours fashion image with a minimalist logo overlay
Subtle colour grading to maintain brand cohesiveness

Final Thoughts

Vérité Paris’ branding balances luxury and sustainability, ensuring that every visual element reflects its commitment to high-end fashion and ethical values. The consistency across print, digital, and retail applications strengthens the brand’s premium and conscious identity in the fashion world.