Moon Roast Cafe: Coffee Shop Branding

Project Overview:
For Moon Roast Cafe, a space-themed coffee shop with a vintage twist, I developed a cohesive brand identity that reflects the café’s unique ambiance and celestial inspiration. The project included the creation of a logo, colour palette, and packaging design, ensuring a consistent and memorable brand experience.

Brand Concept:
The branding for Moon Roast Cafe blends retro aesthetics with space-inspired elements, evoking a sense of warmth and wonder. The logo features a vintage-style typeface with subtle astronomical motifs, capturing the café’s cozy yet adventurous vibe.

Color Palette:
I crafted three distinct colour palettes to align with the brand’s vision:
1. Lunar Warmth: A mix of Moonlight Gray (#D9D9D9), Roast Brown (#5C4033), Cream Beige (#F5E3C3), Deep Space Navy (#2C3E50), and Vintage Mustard (#D4A373)—perfect for a welcoming, earthy feel.
2. Retro Galaxy: Featuring Stardust White (#F2F2F2), Espresso Brown (#4E3629), Nebula Purple (#7A6F9B), Soft Mint (#B8C1B9), and Vintage Coral (#E8A87C)—bringing a playful and nostalgic touch.
3. Cosmic Brew: Combining Latte Beige (#D9C3A6), Dark Roast (#3B2C35), Midnight Blue (#2F4858), Milky White (#FAF3E0), and Old Gold (#C6A15B)—for a balanced mix of sophistication and warmth.

Packaging Design:
I designed packaging for both coffee cups and coffee bean bags, incorporating the brand’s visual elements and colour schemes. The designs integrate the space theme through custom illustrations and patterns, creating a distinctive look that stands out while maintaining functionality and appeal.

Outcome:
The final design system provides Moon Roast Cafe with a strong brand foundation that is versatile across digital and print mediums. The brand identity not only captures the café’s story but also enhances the overall customer experience through thoughtful and creative design.