Senior Graphic Designer | UX UI Designer
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Logo Design for NeuraLink.AI
Project type
Visual Branding
Date
2025
Location
Portugal
Graphic Designer
As a graphic designer, I developed the visual identity for NeuraLink AI, a tech startup specializing in AI-powered productivity tools. My role involved researching industry trends, crafting a modern and minimalist logo, and selecting a cohesive typography and color palette to reflect innovation and efficiency. I ensured the branding was versatile across digital platforms, print materials, and UI applications, creating a clean, futuristic design that aligns with the company’s tech-forward vision.
NeuraLink AI is a tech startup specializing in AI-powered productivity tools designed to optimize workflows and automate tasks for businesses and professionals. The brand needed a modern, clean, and futuristic visual identity that communicates intelligence, efficiency, and innovation.
Design Process
The first step was researching the AI and productivity software landscape. I analyzed competitors like OpenAI, DeepMind, and Notion, studying their visual identities to identify trends and opportunities for differentiation. Many brands in the industry use abstract AI-related symbols, futuristic typefaces, and vibrant tech-inspired color schemes. My goal was to create something that fits within the industry while maintaining a unique and recognizable presence.
To establish a strong concept, I explored:
Market research: Identifying common design themes in AI branding and pinpointing what makes a brand stand out.
Visual inspiration: Looking at modern typographic logos, minimalistic monograms, and tech-driven aesthetics.
Sketching & Iteration: Experimenting with different representations of the letter “N” while ensuring a clean, scalable design.
Visual Identity
The final design features a sleek, modern “N” monogram with a gradient effect, emphasizing a high-tech and futuristic feel while keeping it simple and clean.
Typography: Museo Sans – a geometric sans-serif with a contemporary and professional appearance.
Color Palette:
#1200FF (Electric Blue): Represents innovation and technology.
#00E5FF (Cyan): Adds a sense of energy and digital connectivity.
#170F37 (Deep Navy): Provides contrast and sophistication.
Applications
The branding was designed for versatility and seamless integration across multiple platforms, ensuring brand consistency:
Digital platforms: Website, app icon, and social media.
Print materials: Business cards, letterheads, and marketing assets.
UI/UX integration: Ensuring smooth adaptation for app and web interfaces.
