Henderson & Co. Legal – Brand Identity & Print Collateral

Henderson & Co. Legal – Brand Identity & Print Collateral

Henderson & Co. Legal needed a strong, professional brand identity that reflected their expertise and credibility. Their request included a logo, business stationery (letterhead and business card), a folder for client documents, and a small promotional flyer.

Creative Process & Problem-Solving Approach

The goal was to create a brand identity that conveyed trust, professionalism, and sophistication while maintaining a modern yet timeless feel. I began with in-depth research into law firm branding trends, focusing on how typography, color, and layout contribute to a firm’s reputation.

For typography, I selected New York Regular and Ofelia Display Regular, both elegant and authoritative, ensuring a refined, high-end look. The color palette—Navy Blue (#1E2633) for trust and stability, paired with Light Beige (#CFB592) for warmth and approachability—helped create a balanced, sophisticated aesthetic.

I explored various logo compositions, ensuring clarity and versatility across different applications. The final design presents a strong yet understated identity, aligning with the firm’s values and clientele.

Brand Collateral & Print Materials

To maintain consistency across all touchpoints, I designed:
•Business Cards & Letterhead: Clean, professional layouts that reinforce the firm’s credibility.
•Client Document Folder: A structured and polished design to organize legal documents while showcasing the firm’s branding.
•Flyer: A concise, visually appealing introduction to the firm’s services, designed for both digital and print distribution.

Impact & Results

The cohesive brand identity and collateral ensure that Henderson & Co. Legal presents a polished and credible image across all client interactions. Each element reinforces trust and professionalism, making the firm instantly recognizable.

By focusing on strategic design choices and brand consistency, I delivered a solution that enhances the firm’s reputation and client experience.

Looking for a distinctive and impactful brand identity? Let’s bring your vision to life.